“Mit aller Kraft gegen den Krebs”
„Mit aller Kraft gegen den Krebs“
Campaign
- Raise awareness of the German Cancer Aid
- Promote cancer prevention and early detection
- Develop various image and specialized campaigns: e. g. “Mit aller Kraft gegen den Krebs” (with full force against cancer), “Mit aller Kraft gegen das Rauchen” (against smoking), “Mädchen checken das“ (early detgection of cervical cancer and HPV vaccination), “40 Jahre Deutsche Krebshilfe“
- Collect donations
Target groups
- Youth, physicians, sponsors
- Broad public
Results
- Broad coverage, not least due to popular testimonials
- Steady increase of the website traffic
Project Details
Client Deutsche Krebshilfe (German Cancer Aid)
Date since 2004
