Frankfurt – the heart of women’s football

„Frankfurt – the heart of women’s football“

Campaign

• Presentation of the host city Frankfurt as the most important Women‘s World Cup venue and the capital city of German women’s soccer
• Raise public awareness of Frankfurt as an open, dynamic and sporty city with an excellent quality of life; present the World Cup matches, the “Fanmeile” and the public viewing as highlights of the year to the region Frankfurt/Rhein-Main

Target groups

• Broad public
• Citizens of Frankfurt a.M.

Results

• Kick-off event attracted more than 400 guests
• High-profile testimonials attended the launch event